It helps optimize marketing spend, tailor promotional strategies, and identify the most profitable customer segments. Understanding CLV in iGaming affiliate programs is crucial for both the operators and the affiliates.
Recurring Deposits: Subsequent deposits made over a specific time frame.Initial Deposit Amount: The first deposit made by a customer after being referred by an affiliate.In the context of affiliate programs, this metric helps in understanding how much value a customer brings over time, factoring in not just initial transactions but also recurring spending on games, in-app purchases, or any other revenue-generating actions. Ready to take your CLV analysis to the next level? What is the CLV Metric in iGaming Affiliate Programs?Ĭustomer Lifetime Value (CLV) in iGaming affiliate programs refers to the total net profit attributed to a customer throughout their entire relationship with the platform.
